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Fact Sheet 8: Is Food
Security important to
customers?

publication3
  • Year 2020
  • Languages EN
  • Purpose Fact Sheet

Fact Sheet 8: Is Food
Security important to
customers?

As part of the accompanying research on the Food Security Standard (FSS), the significance of sustainability standards in German consumer behaviour.

Details

The short study looks at the relevance of sustainability certification with regard to environmental and social aspects in purchasing decisions. In particular it was examined whether food security of farmers and workers is important to consumers. This helps to understand whether there is an acceptance of the “Food Security Standard” and a respective food security label by German consumers.

  • Year 2020
  • Languages EN
  • Purpose Fact Sheet
“One thing that I like about the Food Security Standard is the objectivity with which it measures the availability of food to small-scale farmers.”Michael Kitetu (AfriCert, Kenya, 2020)
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