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Fact Sheet

Fact Sheet 8: Is Food Security important to customers?

As part of the accompanying research on the Food Security Standard (FSS), the significance of sustainability standards in German consumer behaviour.


The short study looks at the relevance of sustainability certification with regard to environmental and social aspects in purchasing decisions. In particular it was examined whether food security of farmers and workers is important to consumers. This helps to understand whether there is an acceptance of the “Food Security Standard” and a respective food security label by German consumers.

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The Food Security Standard (FSS) takes into account the Right to adequate Food in agricultural production. Applying the FSS in sustainability certification systems ensures that farmers, workers, and neighbouring communities are food secure.

Welthungerhilfe is one of the largest private aid organisations in Germany, independent of politics and religion. It was established in 1962, as the German section of the “Freedom from Hunger Campaign”.

Meo Carbon Solutions is an independent consulting company with a focus on sustainable development solutions, smallholder empowerment and social compliance, sustainability certification and carbon footprint improvement. Meo is working on a global scale and supporting the application of the FSS.

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