Fact Sheet 8: Is Food Security important to customers?
As part of the accompanying research on the Food Security Standard (FSS), the significance of sustainability standards in German consumer behaviour.
The short study looks at the relevance of sustainability certification with regard to environmental and social aspects in purchasing decisions. In particular it was examined whether food security of farmers and workers is important to consumers. This helps to understand whether there is an acceptance of the “Food Security Standard” and a respective food security label by German consumers.